Fantastic article by Anastasia Miles 1stwebdesigner about how to choose the right keyword for your website and the impact of keywords. Selecting right keywords (eg: using the marvellous Google Wonder Wheel & AdWords tools) and using them effectively results in good conversation rate.
1. Define the keywords that people use to find your business
2. Find out how many people are actually using the keywords you have selected
3. Define your competition and make sure the keywords you have chosen are relevant
4. Finding the best keywords
5. Breaking keywords into pages
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