Wednesday, August 11, 2010

How To Make The Right Keyword Analysis For Your Website

Fantastic article by Anastasia Miles 1stwebdesigner about how to choose the right keyword for your website and the impact of keywords. Selecting right keywords (eg: using the marvellous Google Wonder Wheel & AdWords tools) and using them effectively results in good conversation rate.

1. Define the keywords that people use to find your business
2. Find out how many people are actually using the keywords you have selected
3. Define your competition and make sure the keywords you have chosen are relevant
4. Finding the best keywords
5. Breaking keywords into pages

Monday, August 09, 2010

The Art of SEO

[book] 'The Art of SEO' voted best SEO book for 2009. An O'Reilly book - authors Eric Enge, Jessie Stricchiola, Rand Fishkin & Stephan Spencer

"A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy."

This book is definitely going on the SkyRocket 'must-have' list