Friday, May 26, 2006

301 Redirect - better for SEO

Use 301 redirects to let visitors know if a URL has changed. Many people still use the "meta refresh" command. This is an outdated command that has been utilised in the past for unethical purposes. While visitors can be directed to the new page the same way with either method, Google specifically mentions using a 301 redirect.

301 Redirect Instructions

If you have changed the domain name of your web site or changed the file names of pages, then you need to link to the new URLs for your visitors and search engine spiders. The 301 redirect is the most search engine-friendly method of directing users to the new URL or page.

In a .htaccess File (if you have one):

Add a new line that reads:

redirect 301 / http://www.new-site.com/

More information on how to implement this redirect can be read here...

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